📚Case Studies

Marketing Automations

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The Problem

Tours represent one of the largest expenses for any resort, encompassing not only the cost of hosting guests but also the resources spent on marketing, staffing, and follow-ups. Despite the high investment, many resorts face significant inefficiencies in their tour processes. These gaps include poor tour flow, missed follow-ups, and low conversion rates, which collectively drive up costs and diminish return on investment.

How Intellishare Solved It

Intellishare recognized these inefficiencies and developed a robust Marketing Automations system designed to optimize tour flow, reduce costs, and boost overall performance.

  • Pre-Arrival Engagement:Automated pre-arrival campaigns are sent to scheduled guests, providing them with all the necessary information, including tour details, directions, and expectations. This reduces anxiety, increases show rates, and ensures a smoother tour experience.
  • Lead Nurturing Funnels:The automation targets guests who show interest but haven’t yet booked a tour. Through personalized emails, texts, and retargeting ads, the system nurtures these leads, guiding them toward scheduling a visit.
  • Rebooking and Follow-Up Campaigns:For guests who missed their initial tour or didn’t commit during their visit, the system automatically triggers follow-up communications with rebooking offers and educational content designed to reignite interest.
  • Cost Control Through Efficiency:By automating critical touchpoints, Intellishare reduces the need for manual interventions, cutting down on staffing costs and improving resource allocation.
  • Optimized Marketing Spend:Intellishare tracks and analyzes the effectiveness of all marketing efforts in real time, ensuring budgets are directed toward the most successful campaigns and channels.
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